[{"selector":"#anim-b512a94a-9d21-4dda-8b0a-f5b3b304ffea","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70a22d7a-0d28-4ac3-82e1-96e478a3a1eb","keyframes":{"transform":["translate3d(0px, 218.94112%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Most Popular Google ‘How To’ Searches

‘How To’ Searches

[{"selector":"#anim-c5fcb827-aaaa-43ce-b8a0-70c5f2162af6","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-645c69f1-1fd3-4c3c-995c-2992ac7fa54c","keyframes":{"transform":["translate3d(0px, 218.64627%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Site owners hoping to profit on “how to” searches now have fresh data.

‘How To’ Searches

[{"selector":"#anim-e89e4d37-f438-4021-8b95-b842c1930f91","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b640546-a2ed-4664-8426-26651bade737","keyframes":{"transform":["translate3d(0px, 212.89908%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Google recently published a blog post detailing the most popular “how to” searches and developed a new site that visualizes this data.

‘How To’ Searches

[{"selector":"#anim-b7ae6d07-58cb-4abd-b621-7377b795fe12","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caba095c-8611-4f06-9584-59726ff7545a","keyframes":{"transform":["translate3d(0px, 184.17197%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In the previous 13 years, “how to” searches have increased 140%. People seeking for ‘how to fix’ items are extremely popular.

‘How To’ Searches

[{"selector":"#anim-509890f2-76e6-4241-909c-767f24c7f3ad","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ba3a151-4ead-4c31-bb8b-5cc9cd1510c9","keyframes":{"transform":["translate3d(0px, 168.13422%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] North Americans need help mending toilets, warm-climate folks need help fixing fridges, and North and Eastern Europeans want help fixing light bulbs.

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‘How To’ Searches

[{"selector":"#anim-f39a75dd-4125-477e-bdf0-817e3f2d3f4f","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06f70d4f-2f30-4b06-be98-9467bebd1a96","keyframes":{"transform":["translate3d(0px, 186.05873%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The new Google "how to fix" site lets visitors choose a country from a drop-down list to see the most popular inquiries

‘How To’ Searches

[{"selector":"#anim-7bd78051-a9f2-4975-9f83-943bd20253bf","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7703f0d-9f8e-4d63-87e2-8f30b972ac12","keyframes":{"transform":["translate3d(0px, 263.01831%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Game-changer. Find out which rival strategies convert using Semrush.

‘How To’ Searches

[{"selector":"#anim-55fbf972-878b-48f1-8297-dbbe56f2d3ed","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd55b724-cb86-48a1-b0d5-dcc83d16e35e","keyframes":{"transform":["translate3d(0px, 286.89895%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Google gathered all this data to identify the top global ‘how to’ searches:

‘How To’ Searches

‘How To’ Searches

‘How To’ Searches

‘How To’ Searches

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‘How To’ Searches

‘How To’ Searches

‘How To’ Searches

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